TikTok is introducing a updated setting that allows them to reduce the amount of artificial intelligence-produced media appearing in their streams. This step comes as the service announced that it presently contains over 1 billion AI videos.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global release. This advancement aligns with a rise in content created by AI, fueled by recent AI video creators.
The Broader AI Trend
Recent reports that nearly one in 10 of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A significant portion of this content is deemed low-quality AI content, a label for inferior, mass-produced content that is typically illogical or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, ranging from digital art to science explainers, and we want to provide users the ability to increase or decrease of that, according to their own preferences,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its network tagged as artificially created. Collectively, over 100 million videos are added to the app daily, making clips made by AI a minor percentage of its overall inventory.
User Control Features
Members will be capable of decrease or raise the volume of AI content they view by opening the topic control option in the app and selecting the AI content topic. Other topics that are already be controlled under the tool encompass politics, clothing, cosmetics, and dance.
Platform Guidelines
Its policies oblige creators to identify lifelike AI-generated content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
In addition, the service will from now on add an artificially created label to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This step is intended to help prevent users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is also establishing a $2 million awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This project will benefit charitable organizations specializing in training coding and technology.
Platform Protection
The platform has supported its moderation strategy, following discussion over intentions to cut jobs for a large number of review team members in the UK. It is expected to reduce a significant number of roles in its trust and safety department in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content before it is viewed by humans. TikTok announced a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a extensive automated help is proving valuable work at speed.”
